Blog Entry 12 – The Non-Designer's Design Book: Type Categories

 This is modern because it has drastic thick to thin.

This is script because all of the letters flow together.

This is san serif because there are no serifs and everything is vertical.

This is decorative because it uses a decoration and flows together.

This is oldstyle because there is a diagonal line between the thin and thick and also some serifs

This is a slab serif because the serifs are exaggerated and are very big.

Blog Entry 11 – The Non-Designer's Design Book: Type Categories

 This is conflict.  All of the fonts are different and different sizes.

 This is concord. It is easy to read and the font is the same.

 This is concord.  Although the colors are different the font style is the same.

 This is conflict. All of the fonts are different.

 This is contrast. It works together but they are different sizes and fonts.

This is contrast. The heading is larger, bold and a different font.

Blog Entry 10 – The Non-Designer's Design Book: Alignment

 The words are aligned to the left which helps you know how to read the information.  It is not scattered or clustered.

 This uses good alignment because it is aligned in the center and it makes your eyes see the big word then work from top to bottom.

 This uses good alignment because everything is separated and it is easy to read.

 This is on the side of a napkin dispenser and uses good alignment. It uses the space well. It would not look good if the words were aligned left or right.

These words use good alignment because the words are aligned in a way to make the symbol @.

This grouping of words does not use good alignment.  Nothing is in order and causes the eyes to wander all over.

This photo uses bad alignment. None of the words are aligned at all. Everything is in separate corners.

Blog Entry 9 – Pen Tool Assignment

Blog Entry 8 – The Non-Designer's Design Book: Proximity

 This image uses proximity to show the title of the book.  The title is bigger because people would be looking at that rather than the name of the authors.

 This image placed a burger that has been eaten in the sky to represent the moon. This shows that burger king is open at night.  The sandwich is bigger and draws your eyes to it making you want a burger.

 On this card the name of the person is large.  The name is large because it is important and let's the person that received it know right away who it is from.

 Heinz ketchup placed tomatoes on top of each other to make it look like a ketchup bottle.  It draws attention to it and makes the viewer believe that the ketchup is made of good tomatoes.

The brand is clearly printed on the box so that the buyer knows exactly what type of tissue they will be purchasing.  In stores it is important that the proximity of the brand is close so the customer can see it.

Blog Entry 7 – Project 1: Revised Image Final